I was doing publicity for a client.

Me: A reporter from Detroit News wants to interview you tomorrow. What time are you available?

Client: 10am. What station will it be on?

Me: It won’t be on a station - Detroit News is a newspaper.

Client: Okay.

Me: So you’re all set for 10am.

Client: Great. What is the station’s call letters? I like to research the station prior to the interview.

Me: This isn’t a radio interview. A reporter from Detroit News, a newspaper in Detroit, will be calling you to do a phone interview. She’ll then write a story based off your interview.

Client: Oh, so it’s for print?

Me: Yes, exactly.

Client: Like a magazine? 

Me: Yeah, but a newspaper. 

Client: Oh, why didn’t you just say it was for a newspaper?