Client: “I want to call my company [name].”
Me: “You do realise that name’s almost identical to [name] - a huge international corporation.”
Client: “Yes. It’s a great idea. People will come to my website, thinking I’m them.”
Me: “Do you also realise that [name] have a habit of suing people for that sort of thing.”
Client: “Wow! Just think of the publicity I’ll get. A true “David and Goliath” story. The press will love it! Fantastic. Do it!”
Me: “Sorry, but I really don’t want to be sued by them.”
Client: “You’ll get the publicity too! Don’t you want free publicity?”
