Client: “I’ve got these viral fitness videos that I want you to rebrand for DVD sale.”

Me: “Okay—any ideas for a name or a slogan? Anything you’ve used before might help.”

Client: “The old slogan was ‘Work will set you free!’”

Me: “Ooh, you probably want to steer clear of the nazi stuff.”

Client: “Nazi? Well, I have been called a fitness nazi, if that’s what you mean…”