After advising a client to condense his top navigation links from run-on sentences to a more precise choice of words:

Client: “You know, I was a contractor years ago… and you remind me of a finish carpenter I once worked with.”

Me: “How so?”

Client: “He was always trying to do better than he had to, regardless of what I told him. Just trust me.”

Me: “I just always do the best I can.”

Client: “Yeah. That’s your problem. 

[Pause]

Don’t worry, you’ll learn.”