In response to a brochure layout we presented.
Client: I don’t like the colors you’ve used.
Us: Oh? Is there a particular reason why you don’t like them?
Client: I once had a dress with those colors in it. I don’t wear that dress anymore.
Trying to wrap up a design for a client, he asked how big the graphical header was.
“700 pixels wide” I replied.
“It’s too small. Can we make it a half pixel bigger?”
I roll my eyes epically on my end and them send him the exact same comp image back. “Here you go”
Later in the project, he asked if we could re-use pixels to save money.
Years ago, I was working for a software company, doing their graphics. Then one day they asked me for a new company logo and arranged a meeting with all the partners and coders.
We begin to talk, i was asking them questions to get what they have in their minds.
ME- Would you like it to be a contemporary, fresh look or classic and a company that has roots
THEM- We must look young and fresh but classic and rooted at the same time
ME- But it will make the logo to look neither one of them
And I began to explain them the design process and importance of making a choice and they told me something. And the speech went on for an hour. Everyone had different ideas in their minds and they want all of them inside a logo. After all the pointless speech, one of the partners stood up and came near me.
HIM- Look, forget all of this. I’m telling you the idea. Makes a logo that fucks.
HIM- Fucks everyone who looks at it.
HIM- Like Microsoft’s
ME- …. Ok, I will try and come up with sketches