Client: The site is broken!
Me: The site I’m working on? What do you mean?
Client: I typed my business name into Google and it’s not showing up.
Me: …Okay. I’m still hosting the working draft of the site at a staging URL, and it’s not publicly searchable. I gave you the link so you can look at the latest changes I’ve pushed anytime. Let’s get this design finished, and then we start to worry about making sure you show up in a Google search.
Client: If my customers can’t find the site, then it’s worthless! What am I even paying you for?