I’m a marketer and I also have a finance business with a partner. He referred me to a client who wants to do Facebook ads for his business and get leads.
Me: Based on what you’ve told me, I would recommend Google MyBusiness, a website made for conversions, and Google Ads.
Client: No… I want Facebook ads with phrases that will lure people into buying my product.
Me: That might work for lower-cost products, but you’re selling a $5K item.
Client: This is what I want.
I reluctantly accepted and created him a business name and logo with multiple examples. I studied his competitors and made an ad campaign that worked for his request and my professional acumen. I sent everything to him for review and told him that once he approved, we would be ready to launch.
The next day:
Client: Hey, I finally decided to cancel the project. Sorry.
Me: That’s fine. Here is the bill for the services, for which you can pay 60% now and 40% when we launch the ads. I’ll give you this leeway because I want to launch the ads and we can probably do it successfully.
Client: I don’t want to pay for this! You took images off Google and found text which won’t work and I don’t want to do the project anymore.
I pushed back but quickly gave up when I realized it was worth more to me not to talk to him anymore.
…Except my business partner who referred him to me kept him on as a client for that business. He came into the office one day to talk to my partner. He saw me and looked quite angry. I overheard him talking to my partner:
Client: You shouldn’t work with that guy. He’s a total scammer. He did a bunch of work for me and got mad when I didn’t pay him.
No, you didn’t read that wrong.
Moral of the story: never, ever ignore the red flags. Even when it’s your partner who refers you a client.