A Client who was a “Marketing Director” (I use that term loosely in her case) asked me to design an e-mail campaign for her.
Client: I want something more simple and modern looking than my old template.
I had a couple of in-depth conversations with her, but she seemed to just want me to “go with it.”
I created a few clean-looking designs for her review that were based on her brand colors and the overall business creative aesthetics.
She sent me 6 paragraphs of “critique” about ways I could improve the design – all of which were adding new features that made them cluttered and non-modern.
What. The. Hell.