While putting together a flyer for a local social event at a local state university, one of the sponsoring groups sent me their logo. Yes, it was in a MS Word document, and yes, it was color clip art, gradient shadows and all, with no transparency. While placing it in with the other professionally designed sponsor logos, I faded the opacity of the clip art portion in an effort to tastefully save the visual integrity of the poster. I sent on the file.
Minutes later, I returned to my desk and found a voicemail on my phone.
Client: Hi, this is [so-n-so] from [the organization who sent me the MS Word logo]. Thanks so much for your work on the flyer. Look, we’re trying to get these printed today, and for some reason the color on our logo clip art is faded. Listen, I have my BFA in graphic design, so I know about this stuff. Your typeface and kerning looks right, but it looks like the clip art didn’t transfer right. The colors aren’t vibrant at all. Can you Pantone-check those or google the clip art and re-insert it in there? Thanks again for your hard work!
Shocked, I just updated the file with the clip art as-is and emailed it.
I’m still trying to figure out how someone with a BFA in graphic design, who knows the terms “kerning” and “Pantone”, is using copyrighted MS Word clip art for her professional logo.