As a freelance marketer who recently moved to a new town, I applied to a job that included marketing a newly renovated cheese tasting room and grill in the middle of a rural area about an hour away from the city. It was very inconvenient to get to – and there are a lot of nice restaurants and tasting rooms in town.
I visited the location, which, to my surprise, looked like a garage or warehouse that had some cheap ugly decor and not much atmosphere. There was nowhere to learn about the products and nothing to do besides buying some food, wandering around aimlessly, and then leaving. There was one person working there.
Client: We need you to market our cheese tasting room on social media. My brother’s wife just renovated this room.
I later found out she had no restaurant or interior / retail design experience.
Me: Ok… Has there been interest in this so far?
Client: No, no one has been coming in. That’s why we need you. We’re hoping you’ll make this work.