I responded to a job posting for writing and designing a promotional book for a non-profit organization. I pulled into the parking lot of a VERY expensive office complex with REALLY nice cars – the kind that made me embarrassed of mine.
The office was very professional. I spoke with the husband and wife team who ran the organizations, who described what set them apart. They wanted me to write an infomercial book, describing their process to make them look like superstars of non-profit leadership.
Client: We do charity auctions, you see, and a portion of that goes towards running our organization and paying everyone’s salaries.
They told me all of these stories about how they raised soooo much money from these charities, and how much money they pocketed in the process. They were BRAGGING about the money.
In asking questions, I give them samples of my work, the scope of the project. (At least 150 pages, with a lot of graphics and photographs included, which means more editing time). The proejct would take at least several weeks of interviews, writing, and editing to make this book printer ready, so I give them an estimate of $1500 (which is about half of what I would charge a for-profit business).
They were SHOCKED!
Client: You mean that you would CHARGE US? We’re a charity!