A client asked me to write a series of Facebook posts to promote their software. I discussed the goals and main messages with the managers in detail.
We talked about the main ideas and how we wanted to convey those ideas online. We did some brainstorming, I created brief examples of copy to show them, and we were in agreement about the various aspects of the project. They loved my input and they were positive in the discussions.
It seemed like we were on the same page with the overall direction.
Me: Ok, here are the Facebook posts. This is a starting point, let me know if you would like any edits.
Client: Great, thanks. I’ll show the Lead Developer.
The next day:
Client: These posts aren’t what we are looking for. The Lead Developer said he was looking for something else. We’ll take it from here.
I didn’t realize there was a trap door to this project.