We were doing roadshow peripherals for a highway
management company, one of which was a big banner (2×5 meters) with a map
showing the areas where their highway passes through. The client brought a four
person team to our office to “help” us with the designs because the roadshow
was in three days. They were just bringing in artwork (maps, images, etc) that
day as well.
Me: So did you
bring the map for the banner? This is going to be pretty big after printing so
we need very high resolution, especially since you want all the details of
buildings and roads with their names printed in the map.
worry, the file we brought is so big you can print it for billboards, no
He hands me a thumb drive. I throw it into my laptop. I can’t
find any image files.
Me: There is no
image in here, only documents.
Client: What do
He opens a PowerPoint file, and navigates to a slide with
Client: See? It’s
Me: We can’t use
an image pasted in PowerPoint. It’s too small.
Client: What do you
mean it’s too small? Look!
He zooms in the picture until a small alley fills the
tell me it’s too small. You can zoom in to 400% and the picture is still sharp.
an engineer, I know.