We were developing an e-commerce project for a client. They had many items sold at a discount so their e-commerce system would show a label on how much the discount is in percentages. For example, if a regular price is 100 EUR, and they sell it for 85 EUR, the label automatically shows “15% off.” Makes sense, right?
Then they came up with this request:
Client: We want the label to show a “percentage of the original price”.
Me: – What do you mean?
Client: Instead of saying “15% off,” we want it to say “85%!” Customers will think it’s 85% even though it’s only discounted 15%.
Me: So you want to trick them into buying your product?