I met with a woman at her home to discuss working with her to sell merchandise online. When I arrived, I interviewed with her in her garage where we would work – surrounded by boxes and random products from her line.
Her jewelry and clothing line that had gone through various rocky changes over the years. She was looking to amp up her social media and online sales.
Me: So, what’s led you to hire someone now for this freelance role?
Client: Well, my business created a large amount of jewelry and clothing items for media and trade show events, but it didn’t pan out the way I wanted it to. So now, I have tons of merchandise in warehouses. I’m looking for someone to help me sell the items pretty quickly online.
The products looked like any number of fashion items one could find in stores online or in person.
Me: How are your sales doing on your website?
Client: I’m only selling a couple hundred dollars or so of items a month on my website. Most of my partnerships and PR efforts didn’t create the long-lasting results the way I had hoped.
Me: Hm. Well, how many more items are you looking to sell quickly?
Client: Many many thousands of dollars worth. My business produced mass quantities. The large warehouse bills are adding up quickly and I don’t want to hold on to the items much longer.
She came across as sullen and angry. This seemed like it could easily be a disaster. I didn’t end up working with her.
Two years later, I noticed online that she hadn’t made much progress in her online goals and she was still trying to sell her old merchandise. This could be a long haul – or a liquidation of products (whichever comes first).