Client: We’re having a show soon, and we’ll be bringing a big banner to highlight the sale on our products.
Me: Exciting. I can’t wait to hear how it goes.
Client: I wish we could have gotten your input on this, but here’s the banner we have ready for the show. I don’t have a background in advertising, so it was a little weird for me to be in charge of it, but I think it gets the message across.
He rolled out the large banner that took up half the retail floor.
The banner said “SALE – TODAY ONLY!” in huge chunky red letters on a white background. It was one of the most depressing and un-inspiring printed advertising projects I had ever seen.
Client: What do you think?
Me: Well… that’s a departure from the type of advertising that I like to work on. But thanks for sharing it with me. I hope it works out.
Client: As long as it makes us money, that’s the important part. I think it will really catch people’s attention.
Me: I like to think about things in terms of long-term customer relationships and creative concepts. But I do hope it supports your sales.
Throwing up in my mouth as I speak.