We did some website clean-up and SEO work for a food products wholesaler, whose website read as though they were selling individually packaged items. Our team recommended integrating the word “wholesale” into the website.
Client: I know you want us to create a wholesale page and start using “wholesale”, but there must be something else we can do. As we have discussed a few times, we are 100% wholesale, so that one suggestion does not make sense for us.
They explained that since they were exclusively wholesale and their existing clients know that, it would confuse their existing clients if they began marketing themselves as wholesale.
They ultimately canceled the contract.