We are putting together a brochure for a
local-food supplier. Local companies can buy ads in that brochure; we design
them based on their guidelines.
The companies vary, but usually don’t
have websites/social media accounts, meaning it’s hard to find anything out
With the print deadline approaching, we
finally hear from a local company:
our logo! Just put that in there with a picture you think fits.
Me: Sure! What does your company do?
response. I googled the company with no results, but their logo says “farm
wares” and features a silhouette of a rooster, so I used a photo of chickens on
Me: Does this image work?
Client: What do we have to do with chickens?
Me: Oh, I thought…
No. Unacceptable. Change it.
Me: Well, can you tell me what you want in a photo?
Client: I’m not a designer! Just find something that isn’t totally unrelated
to our business.