I was presenting a campaign idea targeted specifically at couples, with a bunch of mockups and mood pictures on each slides. One of them was showing a lesbian couple.
Client: Wait… Can you go back to the previous slide?
Client: Mmmhh….. I don’t get it. Are these girls friends?
Me: No… The whole concept is for couples.
Client: Oh! I see. But why the specific choice of having a homosexual couple in there?
Me: Because it’s open to all couples? And it’s the best stock picture I found to use for this mockup. They just happen to be women.
Client: Ok, but it’s distracting. I couldn’t focus on what you explained since I was thinking about the picture. I’m not anti- anything, but next time, use normal pictures if you want people to focus on what you’re saying.