I work as a copywriter at a digital marketing agency. One of our most-hated clients is known for making “urgent” requests, and then changing every aspect about the request once we’ve completed it.
Client: We need you to provide us with two months of social media content ASAP.
Me: Okay. What are you focusing on in the next two months? What do you want me to push or avoid?
Client: The same stuff as you’ve been doing!
Me: (knowing this is about to go very wrong) Okay.
Me: Okay, it’s all done. I spent six hours straight on it and did a lot of research and dove into your analytics to see where your audience is coming from, so the content is pretty fresh and targeted. What do you think?
Client: This is NOT what we want! Why didn’t you write anything at all about the new campaign that we just figured out that we’re launching? Or our offsite events that we just decided to have? What about Twitter copy? In our in-house meeting we had ten minutes ago, we made a Twitter account! Why have you left that out?