Client: We need you to make a landing page for our multi-million-dollar business. We’ll have content and prototypes for you. Our budget is [low hundreds]. We have someone else who will run the ads, and our budget is [low hundreds].
Me: Supposing you really do have the content *and* the prototypes, I’ll code it out for [same amount] as an introductory price. You’ll need a lot more in terms of ongoing improvements, AB testing, etc. This will be a great way for us to start working together. But one client can be worth 5 figures for you, so don’t expect more than a deal per few months on this. Do you have this well-planned or is this more of a shoot-from-the-hip scenario?
Client: What do you mean? Why would it cost so much? What even is a landing page? What is SEO? How does Google rank our site? Why would articles be valuable for SEO? What’s a prototype, what kind of content do you need, and why aren’t you doing it all for [low hundreds again]? We’ve worked with several marketers for a similar price in the past and all of them have failed. But we can’t be the common denominator, so digital just doesn’t work for us.
Me: Plenty of companies like yours use digital. And maybe it didn’t work because you’re always shooting from the hip with tiny budgets. We see tons of market opportunity for you.
We proceed to educate them for 2 hours on what all of these marketing terms mean.
Client: That was very informative, moreso than any past company we’ve worked with. Thank you.
A day later:
Client: We no longer require your services.
They went with an off-the-shelf solution from a McAgency for cheap, which to my knowledge has produced almost nothing for them. Again.
Hey, we tried, right?