I’m do marketing for a small, private, travel company. While designing/writing a full-color brochure for them to present to potential transportation companies (who would be bussing and transporting our clients), I had this exchange with someone:
Me: The design of the brochure is complete. I just need more details to write the copy. Do you have a list of key partnership benefits?
Client: Yes, I can write some up for you.
They take several days to get back to me and when they do I am sent a word document, single-spaced:
- Shuttles run from 9 – 12
- Shuttles only run in the morning so evenings are free
- Our travellers travel early so the shuttles run early
Including the empty bullet points.
Great job everyone, good work.