I own a gun store, specializing in AR-15 and AR-10 rifles, parts and accessories, gunsmithing, and so forth. A man came in with a box of parts for a complete AR build.
Client: So, I bought all this online and was going to put it together, but there’s no instructions with any of this or nothing. So I called a buddy and he said it’s easy, and I need a bunch of specific tools. So look, I been watching videos on how to put this thing together and I don’t have any tools or crap to do it and I don’t have the time. It just seems like a big pain in the ass.
Me: That’s no problem, we can put it together for you.
Client: Yeah, a buddy of mine said you guys did this sort of thing and probably have all the tools. I just don’t feel like messing with it.
Me: No – I get it, we put them together all day long. The first one is the hardest, but after that they aren’t so –
Client: (Interrupting) Yeah, OK good. I’ll throw you twenty bucks and you can take the wife or whatever out. So like this afternoon I can pick it up?
Me: Our hourly rate is $35, and it’ll take about an hour and 45 minutes once I can get to it. I’ve got other projects ahead of –
Client: (Interrupting again) I ain’t paying no $75 to have this built.
He picked up his box and left without another word.
I’d like to start applying that logic everywhere with everything. Today, I think I’ll go buy a steak, potato, maybe a few sides and head over to Texas Roadhouse, throw ’em a $20 and say “Cook this medium rare and warm the potato and sides.” Maybe after that I’ll swing into Jiffy Lube with five quarts of oil and tell them “I don’t feel like dragging my ramps out because it’s cold, but I want my oil changed – here’s $20, go yourself something nice”. It will be interesting to see how this new trend works out.