I freelance as a web designer/developer. A new client, a lawyer, engaged me to design and build a new site for a start-up she was launching.
Client: I want this site to be really striking. Bold, warm, rich colors, eye-catching! Here are some images I love that have the sort of colors I’m after.
She sent me several stock photos of spices and vegetables. She was right – they were definitely bold and eye-catching and I quite liked them. I developed a palette from these colors and put together a rough design mock-up.
Client: No, it’s too much. I didn’t actually want those colors on the site, it was just a guide. Here are some more photos of colors I like.
Well, she did ask for those colors on the site but I bit my lip. The new photos were more of the same. I tried to compromise, reducing the use of the bold colors a little, introducing some more white space, and muting some other colors a tad. I sent her the redesign.
Client: No, no, no. Why are you using those colors? That’s awful!
We parted ways and moved on. Months later I took a look at her launched site. The color palette was a very cold, very bland, very common 20-year-old white/black/blue corporate combination. Nothing at all like her brief to me. C’est la vie.