I was working on delivering a number of comms pieces for a program driven by a launch date deadline. One piece was a brochure to be handed out at the launch event. I managed to get a first draft of the brochure with content laid out two weeks before the print deadline.
Me: Please see the first proof attached and supporting content doc. We are quite ahead of the deadline but as there are so many pieces in play and they all feed of this, it is worth signing off now.
Me: (a few days later) I sent you a proof a few days ago, do you know when you will be able to review this please?
Me: (about a week later) Hello. Getting a bit concerned about the brochure as I haven’t heard anything back and other materials rely on the information in here. Can I please have your feedback?
Two days before the print deadline, I received a marked up Word doc of the content with tracked changes. Practically everything was commented on, but the majority of the comments were just questions like ‘Why is this here?’ or ‘change the image’ or my all time favorite ‘please revise’ with no indication of what to revise it to or why.
The icing on the cake was a note in the email saying how we really needed to think about how to speed the process up as she was worried about the impending deadline.