A friend of mine and I (both designers with 20+ years under our belts) were suddenly confronted with a brand new marketing manager… “brand new” as in “has never done this particular job before, ever.”
We were tasked with designing and printing a set including a poster, a postcard, a program, and a banner. we came up with an idea and submitted it to the marketing manager… who hated it and wanted things changed that made no sense. For example:
Client: Remove our website… if people google us, they will find our web site. Also, Remove the year from the date. And nix the logo.
We fought back, overturned most of her decisions that didn’t make sense, and finally got the artwork approved.
Client: Hey, how much does it cost per poster to print them?
Me: Well, it depends on how many you need. It could be as much as $2.50 per poster (for 25 of them), or as little as .85¢ per poster (for 500) of them.
It turned out that she wanted EXACTLY 150 posters.
Me: Okay, that’s a little tricky with our printer. They don’t price for that number. I could order 75×2 posters, for $210, or I could do 250 posters for $250, which is only $40 more for 100 extra posters.
Client: What? How is that possible? I’m not comfortable making that decision. I’m going to hand this over to the steering committee.
One of the guys on the steering committee is a wannabe environmental activist, who believed that 100 extra posters would be EXACTLY THE SAME THING as burning down the Amazon. They said we should ABSOLUTELY NOT print 250 posters…
As a result, the marketing manager decided to have the artwork photocopied, at considerably lower quality, by a third-party who will make exactly 150 posters on absolute THE cheapest quality paper imaginable, rather than printing 250 posters (which we could raffle off, or have no problem selling, or giving away) on 100lb gloss stock with a UV coating.
It’s a small thing, but I’m furious at how dumb the whole process was.