I was designing a logo for a client who was starting an “American-style” diner.
Me: Do you have any ideas about what you want in terms of direction or style?
To get us started I submitted half a dozen “diner” type logos.
Remember: they told me they didn’t have any direction to give.
Client: I don’t like any of them. I was hoping you’d come up with something where you redraw one of our products on its side, and then put the name of the restaurant above and below, giving it a 3D effect by making it go into the background like at the beginning of Star Wars.