I freelance as a kind of corporate communications troubleshooter, taking on projects for corporates who need specialist help. I’ve been working on a program which is six months late, part of which entails a new logo design and associated collateral. After just a few weeks I can see why the project is so late, as the logo design alone goes back and forth with no clear direction and continued last-minute changes from the client.
Me: Here are the final-final logo designs as discussed.
Client: Great! By the way, I want them to be editable so I can make changes in future.
Me: That’s… not very usual. The logo should be consistent so that we build up recognition and people value it and the program.
Client: But it may not work in all contexts.
Me: Well if it needs updating later, we can ask the agency to do a refresh.
Client: They charge too much. I just want to be able to do it myself.
Me: They’re the specialists. Design work should be handled properly so the results are fully-realized and high-quality. And they have the specialist software to edit the files.
Client: Don’t worry… I’m getting Photoshop installed on my laptop. Just be sure to get the original files from the designers.