I used to design scratch-off lottery tickets for a big lottery ticket printer/manufacturer. One client was very delightfully easy to please, and often had a great sense of humor about the tackiness and the gaudiness needed in the design, hoping it would catch the eyes of customers.
The other client decided that for their batch of tickets for the following month, they’d fly to our business so they could sit next to me and “help” me design them. I grit my teeth and welcomed them.
Two people from the client’s marketing department sat with me the whole day, “designing” over my shoulder, carefully pondering each and every pixel in each and every layout. Finally, thankfully, we reached the last ticket to design. After I put the darned thing together, one of the marketers kept sighing in a passive/aggressive manner.
Me: You seem unsure about this design. What can I do to make it work for you?
Client: (sighing) I like the the layout, but…can you find a way to make everything stand out?”