Client: We need a 4′ x 10′ banner printed by tomorrow. We have everything designed.
Me: Ok. Just send over a full-scale copy of the design in either a .tif or vector file and we should be fine.
Client: When you say full-scale, what do you mean? Because we just have a few different logo files.
Me: So the banner isn’t designed?
Client: Well it’s not designed per se, but it’s really simple!