I received an “urgent” email from a client I’d done some design work for in the past. The body of the text read as follows.
Client: I have a design job that I need to talk to you about ASAP. Please respond immediately.
I was working on some other files for other clients, but I cleared time to make a meeting.
Me: You have an urgent project for me?
Client: Yes! It’s a promotion for an event I will be hosting locally […] in three months.
So… not urgent at all then. He just wanted to tell me about it right away.