I work as an in-house designer at a small-business and the owner is of the mindset that the more information (read: words) you cram in a design the more effective it is yet she constantly complains all of my designs are “too wordy” and that “no one will read that.“
She even complains about designs featuring copy she gave me verbatim. I’ve made more minimalistic and clean designs for her which she initially likes but then slowly has me add more and more information.
In a last-ditch effort to show her the light, I showed her a poster another company had dropped off to display in the window – minimalistic, stylish, and eye-catching with all the pertinent information and a link to a more detailed website.
Client: I really like it but you can’t even tell what it’s for
Me: …Well the large text at the top tells you what the event is and the writing underneath gives time and date and a short description with a link.
Client: Oh, well I didn’t read it, too much to read.