I was helping an elderly business owner with marketing.
He seemed nice at first.
Client: I hear so many complaints from customers, I am immune to it by now. I feel like a surgeon, and after a while, it just feels like business as usual.
Me: I’m sorry to hear that. It’s important to get their complaints resolved as soon as possible these days, as customers provide feedback online.
Client: I don’t have time to figure out their concerns. I am providing useful products and services. This is how I run my business.
Soon after, I walked away after seeing countless complaints come in daily that weren’t even close to resolved.
A year later, I read in the newspaper that shortly after I left, there was a class action lawsuit against him for failing to provide basic levels of safety in his products and services. I am glad I was not involved.