The sibling of a
client/friend called on a Friday afternoon, in a panic. He was opening a
restaurant in 20 days and had exactly zero design done. He needed a logo,
livery, a menu, a sign, interior design, lighting, fixtures, furniture, and a
rear courtyard landscape (over two phases). He seemed really excited, if a
little frazzled, to bring me on.
After our initial
phone conversation, I visited the site, made measurements, walked through all
the different areas we’d be working on and told him I’d be back the next day
with an estimate and to meet his partners.
Upon my return 24
hours later, I delivered the estimate and walked all the parties through what
was, honestly, an absurdly low bid for the amount of work and the turnaround
time. In spite of my coming in well under half the stated budget and offering
to do a significant amount of fabrication and install myself, he balked at the
Not wanting to put
any more pressure on him, I told him to consult his partners and get back to me
that evening, since time was of the essence. This was, for the record, the
Saturday before Mother’s Day. On my way to my girlfriend’s parents’ house that
evening, I get a call.
so a couple things…
I’m thinking, here we go…
Client: Did I
mention to you that we need the logo on Monday so we can get it to the
signmaker for our city inspection on Wednesday?
Me: Uh, no?
Client: Oh, so
yeah, we need that. And we looked at your estimate and we’d like you to give us
three logo options and if we like one, we’ll buy it from you and then proceed
what? You want me to work on spec over Mother’s Day and MAYBE you’ll buy something?
That’s not how this works!
well when I was having my house built, I had three designs from architects
before anyone got paid…
Me: And if I
had called you 6 months ago begging to design your restaurant, maybe you’d have
a point. But you called me, just two days ago, in a panic, and now you
want me to work for free?
Me: Good luck
I hung up.