I was working on a project for a client who told me he wanted to market his services on Instagram and with Google ads.
Me: I’m open to it, but in my experience, you need to do more than just post on Instagram and Google ads. You need to update the website, work on your SEO, up your online presence and more.
Client: I just need these two things.
For the next few weeks, the client made me present plans in painstaking detail. He knew very little about digital marketing and wanted me to explain every little decision. through many weeks of planning in painstaking detail (since the client knows very little about digital marketing).
I was a bit curious to see if Instagram and Google Ads would be all that he needed but also assumed it wouldn’t be, and that he’d see that eventually.
During this time, the client left on two vacations while paying me a very low hourly rate. He was very busy with his work and hardly had time to respond to my e-mails.
A month later, the Instagram marketing campaign wasn’t making much of an impact (as I had suspected). The very low budget for the paid online ads wasn’t making a difference, either.
Me: This is all in line with what I said before. I think to see results, you need to raise the budget for Google ads, update your business listings and work on the SEO of your website. We should probably be trying other social media platforms as well.
At this point, he became upset and started arguing with me.
At this point, I realized I had spent weeks trying to educate and plan with the client, and it would be more months of hand-holding which I just didn’t have the energy for anymore.