I was talking with a potential client about her wanting to hire a marketer. I asked her questions about why she was hiring.
Me: So you want to hire a marketer. Great. Why now? What are you trying to achieve?
Client: I’m the General Manager of this luxury events facility. There have already been millions of dollars invested in it, but I need help marketing it.
Me: Wow! Congratulations. That’s exciting.
Client: Yeah! I’ve been involved in some previous projects that failed, so I’m so glad this one is working out.
She proceeded to interrogate me in the interview and she came across as quite arrogant and condescending. The pay wasn’t great, and she needed a lot of help understanding what she wanted.
Client: I have had some trouble with freelancers before, but I’m finally at a point where I’m ready to hire someone to manage my marketing plans.
Client: If I were to call your references, what would they say about you? What kinds of criticisms?
Me: Well, I don’t know about criticisms. I think they would say that they enjoyed working with me and wished I had stayed longer with them.
Client: What else?
Afterward, I re-visited the website for her business, and it looked like it was created on a shoestring budget. It looked very haphazard. Remember, there were “millions” invested in the facility, but very little money in the website. Red flag.
I didn’t want to have to be the one to tell her that she would need to overhaul her website, and I certainly didn’t want to be in charge of holding her hand through it.