The client came to me with a bad logo design from an agency, which was basically a photo with a gradient. The client asked me to come up with new logo concepts.
I am a graphic designer with many years of experience. I came up with 7 concepts to get started, with colors & fonts that looked to be a good fit for the overall idea of the products & the brand. I didn’t hear back.
Weeks later, I receive an e-mail from the client’s daughter.
Client’s daughter: Hi, I just wanted to introduce myself […] I created a marketing re-design proposal for this brand
Note: she was neither wasn’t a logo designer or a graphic designer.
Client’s daughter: I hope to chat with you soon about this.
I took a look at the logo designs. They looked like the first logos anyone would design in school – not very good.
Me: Thanks for reaching out. I appreciate your hard work, but a logo re-design can take many weeks or months to work on. I think we should do some more research and look at various examples of what other brands have done.
She didn’t respond. Neither did the client… that is, until months later.
Client: Well, I worked with my daughter on this over the summer! Thanks, though.