I was hired to market a vacation rental home on Facebook and a small business for someone who was a financial professional.
He asked me to market the vacation rental home on Facebook, even though I told him I think a website would also be helpful. His restaurant was a small diner in a scrappy part of town. The website of the restaurant was terrible and he had barely done any marketing for it.
Client: I am paying to keep my restaurant open with credit cards, but don’t worry, I still have money to pay you.
Me: Ok… thanks for letting me know.
Client: I really need you to market my vacation home on Facebooks so I can earn more money.
Me: I don’t know if that would work, but we can try. A website could help, and you might want to do e-mail campaigns as well.
Client: Whatever, OK. I need this to work. How about Facebook ads? No one knows about my restaurant. I might need to change the menu, the prices, and the website for that. Oh god, I don’t have time for any of this.
Shortly after that conversation, I quit. Did he need the help? Oh yes. Was it going to be an awful job from start to finish? Also yes.