I was discussing a Google Ads marketing strategy and social media project with a lawyer who worked in a large city.
Me: What’s your budget for Google Ads?
Client: About $300 a month. I don’t want to pay anything more than I need to.
Me: That’s not very much. It could cost you a lot more to see the results you are seeking. But the ROI could be worth it. How much are you willing to pay someone to work on this marketing project? There are a lot of other considerations and topics to discuss, such as SEO and your social media strategy.
Client: I am looking to pay someone about $25 per hour, no more than 5 hours per week. You’re not charging me for this conversation, are you?
Earlier in the conversation he’d dropped that he’s going on a very expensive vacation and was very proud of himself.
I decided to move on from this “opportunity” pretty quickly.