Me: Here’s a moodboard filled with existing logos. Tell me which ones you like and don’t like and why.
Client: Okay, I like these and I don’t like those.
Me: Great! I’m going to use your feedback to help me design custom logo concepts.
Me: Here are six logo concepts based on your feedback on the mood board
Client: I hate these logos and I hated everything on the mood board.
Me: Then why did you say you liked some of the ones on the mood board?
Client: Um…uh…I didn’t want to hurt your feelings