Celina Wong once again joins host Bryce Bladon to discuss premium pricing – why it works, why clients and customers actually like it, and the funny psychology behind pricing.
Click here to read how Celina got started as an artist (without a website and WITH premium pricing).
This episode addresses:
- Why selling yourself short may be costing you clients.
- How raising her price lead to a flourishing freelancing career for Celina
- Why ‘more expensive’ is equated with 'higher quality’
- How comparative pricing works
- Why selling “time” and experiences results in better money
- How price anchoring works
- Our weird fascination with charm pricing and the number nine.
- How context informs how much someone is willing to pay.
> Effects of $9 Price Endings (study via MIT and The University of Chicago)
> Nick Kolenda’s 46 Pricing Strategies (it’s shocking Nick isn’t charging for this)
This episode is sponsored by MightyDeals!
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Questions? Episode ideas?