A colleague of mine asked if I could rebrand his company, and I agreed. He signed a contract, paid his deposit and we set a deadline for initial concept proofs. I met the deadline, and I send him the initial proofs. He chooses a concept, but I wasn’t certain that he really liked what I’d come up with, so I asked him if he’d like me to go back to the drawing board and keep working on something.
I assumed all was good. After the first round of revisions, I pressed him a little.
Client: What’s not to love?
I went ahead with the next round of revisions, after which he finalized the design and asked for the files.
Two weeks later (a month after I’d initially submitted concepts), I received an email.
Client: What do we do about the logo? It’s not masculine enough.
…Okay. I make the corrections he requested.
Me: Is that better?
Client: I don’t like it. Actually, I think it’s terrible. I feel like I’m not getting my money’s worth – I could probably put $300 on a contest website and get something I love, so why am I paying you? I mean, this is taking really long. It’s been over a month since I saw your concepts!
Me: …Well, maybe you can tell me more specifically what you’re looking for?
At this point, he sends me links to Google search results for “masculine logos.”
Client: I don’t know why I have to do all this research.
Me: I’m sorry you feel that way. But can you tell me what you SPECIFICALLY like about these examples?
I followed up a few times. Eventually, he texted me to let me know that he’d gotten my email but hadn’t had time to respond. That was over a month ago now. I’m still waiting for his response.
Jeez, I’m sorry it’s taking so long. Must be my fault. *shrugs*