After a year-long successful work relationship with a client, they requested a full-bleed brochure to be completed outside of my regular work hours. We went through several revisions and I finished the brochure while on a trip. The client approved. Then:
Client: The brochure printed with a white border. The printing associate suggests that you make the content smaller and allow more space between it and the edge of the page.
Me: I’m so sorry to hear that. Let me look into it right now. What size paper are you printing on?
Client: It’s a regular sheet.
Me: Ok, I double-checked, and the brochure is designed to print full bleed on a regular sheet of paper. I can resize the content but some of the information is already in the smallest font approved for this project. Your target audience may not be able to see it if it’s smaller.
I ended up making the changes. I was told to resize again and some of the information became illegible. After an entire day of back and forth, I got a call. The printing associate reiterated what was said earlier and hands the phone back to the client.
At this point, I was in the middle of nowhere, using my cell to tether internet to my laptop so I could upload the design to the printing company and view the proof.
Me: I am looking at the proof for the original design on the printing company’s website. It doesn’t come up with borders. By any chance, did you request their 1h rush service when you ordered?
Me: According to the website all 1h rush service projects are printed with a white border. Full bleed orders can only be done under their regular time frame.
Client: Why didn’t the associate tell me that?
Me: I’m not sure, but I’ll send you the original file so you can get it reprinted. I suggest that you either print within the regular time frame or find a different print shop.