My business partnered with a client in the same industry to promote our events operating in different territories. The joint branding and asset mock-ups looked amazing, so you can imagine my surprise when the campaign launched and the other business was using the assets we made, but not promoting our event.
Me: Everything’s going well so far - just wondering why you aren’t promoting our event on the assets you’re using?
Client: Oh yeah - well, you should have made us sign a contract saying we would do that. Sorry to be harsh, but you are our competition, you know!
Me: You did sign a contract.
Client: Yeah, but it never said we would promote our events together.
Me: It did. It was the second last section of the contract, detailing our exact activities and how we would promote each other’s events.
Client: Yeah, well you violated the contract, so it is null and void!
Me: How did we violate the contract? Name one thing we didn’t do as promised.
Client: Well, ummmm… ahhh… sh*t. How much is this f**k-up going to cost us?
Moral of the story: Always have a good contract.