I work for an advertising agency and we have a senior healthcare client. They have different operating business lines, each with a slightly different logo.
Client: Can you please update this artwork to have Logo A instead of Logo B?
Me: Sure. Here you go.
Client: Oh, my apologies. When I said “switch the logo” I didn’t mean for you to switch the logo. Can you please use the same logo with different colors?
Me: No, that doesn’t fit with your branding guidelines. We cannot change the colors of the logo.
Client: Ok. Just remove the word “hospice” then.
Me: Would you like us to keep the URL to the hospice website?
Client: Yes. It is a healthcare code violation to have any mention of the word “hospice.”
Me: So… no?