Have you seen those Minions? I think they’re great! Could we use those on our branding?Have you seen those Minions? I think they’re
We do ads for a realtor company who update their campaign every month with new colors and themes.
For their last update, they asked for a “Disney” theme . Each realtor wanted to look like a different Disney character. These were the notes attached to each woman’s photo:
1. She wants to be Cinderella
2. Make her the Cinderella of the movie “The Prince and the Frog”
3. Make her Aurora
4 .Make her Sleeping Beauty
5. Make her Elsa from The Snow White
6. Make her Tinkerbell
7. Make her Athena from Beauty and the Beast
Obviously, due to copyright, we couldn’t do their theme.
Clearly they don’t know their Disney movies anyway.
Four or five years ago, a company approached us and asked us to develop a website. Since they did not like our first design concept, they provided us with the example of a well-known Japanese car company and told that they want exactly what they have. We told them that we cannot just duplicate another design. They insisted, and eventually we agreed to do what they asked. We didn’t copy it exactly, but the websites were very similar. We informed the client we will take no responsibility if the Japanese car company claims infringement.
Three years later, we receive an email from the same general manager that told us to copy the design.
Client: Hey, [Japanese car company] just contacted us about our design. It looks very similar to their website. Why is that? As compensation for this I want you to change our website design to a new one for free.
Me: You asked us to copy that design, and we informed you of the possible consequences.
Client: Well by copy it I didn’t mean copy it. I meant copy it so no one could tell they were similar. Fix it now.
I work at a publishing house and started working on a new project where the author wanted 50 images in his book. I sent him an email asking for the image files and he calls me back.
Client: So you’ve asked that I send you the images at 300dpi and all these other requirements that I don’t understand. Didn’t you get the file I sent you?
The file he sent me was a .DOC with the images pasted there.
Me: I did, thank you, but I need the image files themselves.
Client: Well I don’t have them. Just google!
Me: What about the image permissions?
Client: Well in a perfect world this book would be on the New York Times bestseller list and everyone would read it, but that’s not going to happen so I don’t think anyone will notice.
Me: But stealing images and hoping no one notices won’t work except in a perfect world.
Client: Okay, so you’ll do that.
I ended up reverse searching all of the images from his .DOC file and chasing down permissions for a week, none of which was in my job description.
Client: We need a logo for our business and they said you can help us
Me: Yes, I can help you. Do you need me to design the logo for you?
Client: Actually we already have the logo - and we’re perfectly happy with it.
The client sends me a very blurry picture of a tiny design that I can barely make out.
Me: Okay, well what seems to be the problem?
Client: Well we had a designer make the logo for us. We love it and it looks great, but then they wanted us to pay $50.00 for it and we don’t want to pay for it.
Client: But then they wouldn’t give us the design in proper quality.
Client: So we want you to fix the quality for us so that we can use it on our site.
So this story goes back to the start of my career in web design, before I knew the difference between a good client and a bad client.
So it all started with getting a new job. The company itself was well reviewed, they worked with some pretty major clientele and everything seemed good. The main boss had an interesting past in web design, starting in the porn industry and moving later into mainstream design.
His first task was asking me to create a new web design for their site, so off to work I went designing what I thought at the time was a good design.
The later that day, I send him the design and he replied shortly after.
Client: Hmm… I don’t fucking like this at all. tell you what, look at site X. I like X, use it for inspiration.
So later that day I got to work, building a new site using the elements of that design, style, font etc. I use enough design so it looked visually similar but also completely unique.
Client: I still don’t fucking like this. I like X, make it look like X.
The next day I went in confused, still not sure what he wanted. I got to work and this time, I made the design very close, used a very similar design, but I tried to make it different enough to avoid plagiarism.
Client: Look, I want fucking X. All you need to do is go onto their site, nick all their fucking code and all the fucking images, and put the logo on it. Like you see that image here on X? I got a folder on the server full of this shit! I just fucking nick all the designs and code, pop a logo over the other logos, and resell it. Everyone does it!
No surprise, I quit immediately after.
My client hired me asking for a very unique logo and website design for a start-up company. Three name changes and several logo designs later, my client says this:
Client: I like the logos you’ve made, but really I just want you to just change the letter on this other company’s logo so it will work for us.
Me: I’m sorry, but that’s illegal and I can’t do that for you. We can make something in a similar style, though.
Client: It’s okay if you make it anyway. If the company sues, that just means we are a big enough company to be recognized.
Needless to say, I resigned soon after.
The client had written the content for their new website themselves and asked me to rewrite and improve it before it went live.
Client: Here’s the content for the site. Please only rewrite the content under the first four headings.
Me: Would you not like the rest of the content rewritten?
Client: No need. We just copied and pasted the rest from other websites so it’s fine to use as is.
Me: This logo is very small and low res. Do you have another copy?
Client: Here. I got someone to resize it bigger.
Me: If I print this, it will be very blurry. Can you contact the person who originally designed this logo for you and have them send you a better version?
Client: Actually, that logo we just got off the internet. Maybe if you take a quick look on the Internet you can find a better version of it. It’s pretty simple. Or maybe just type our name without the logo. In italics, to make it look more modern.
I work for an advertising agency and we have a senior healthcare client. They have different operating business lines, each with a slightly different logo.
Client: Can you please update this artwork to have Logo A instead of Logo B?
Me: Sure. Here you go.
Client: Oh, my apologies. When I said “switch the logo” I didn’t mean for you to switch the logo. Can you please use the same logo with different colors?
Me: No, that doesn’t fit with your branding guidelines. We cannot change the colors of the logo.
Client: Ok. Just remove the word “hospice” then.
Me: Would you like us to keep the URL to the hospice website?
Client: Yes. It is a healthcare code violation to have any mention of the word “hospice.”
Me: So… no?