The font is too old-fashioned. Can you find something more modern? But not too modern.The font is too old-fashioned. Can you find something…
Me: (on the phone) Hello, how can I help you?
Client: How much for a canvas print?
Me: Well it depends on the size you’d like. An 8x10 won’t be the same price as a 24x36, for example. If you could tell me which size you want, I’d be happy to let you know the price.
Client: Well I want it big. Like really big. It’s for my grandson.
Me: (aware that most people think anything bigger than 8x10 is big) Then we could go with a 20x24 or bigger.
Client: Okay but how much?
Me: As I said, I’ll need the size you’d like before I can tell you a price.
Client: Well you know, those pieces of furniture with four drawers in them? I want it that size.
Apparently, I’m supposed to know how big a “piece of furniture with four drawers” is.
I was laying out a formal press release for a client whose products were going to be revealed at an upcoming expo.
Client: I think we should put quotes on “Big Show”. The owner likes to do a really “Big Show.”
It’s a good thing he explained that over email, or it wouldn’t have made any sense.
I’m a graphic designer who works full time NOT doing design, doing design work on the side through sites like 99designs. I only participate in blind, guaranteed contests. This one potential client didn’t seem to know what “blind” meant, or what they even wanted.
I submitted my first concept.
Client: It’s too busy. Could you make it more like #1 and #6?
Since I COULDN’T SEE other submissions, I just reworked some of it and submitted a second concept. They rated it 2/5 (with no comments) and then declined my design.
I’d like to point out that their brief said they wanted “a man on a house like he had conquered it” and also referenced some very busy logos and basically said, “this exact thing but with the words changed to these.”
The design they chose as the winner looked identical to mine… Except it had mountains and didn’t have a man on a house like they had asked for.
A client wanted me to illustrate their children’s book. I had a vague idea of what they wanted but wanted clarification:
Me: What kind of style do you want for the illustrations?
Client: LOL what do you mean what style? Just illustrate it!
My guess was they wanted something like American cartoons, but in terms of narrowing things down that gets us from “ocean” to “huge pond.”
I never got the direction I needed, and eventually dropped the project.
My advice to clients looking for illustrations: we can’t read your minds. You need to be specific when conveying your vision to us.
Client: It lacks style. Please change it, starting with the font.
Me: I’ll start working on new proposals, then. Is there any element you’d like in particular (like a certain color or another graphic element)?
Client: Try out different colours, graphics and fonts.
I design web ads. My company makes creative, animated web ads in all the sizes needed for a full web/mobile advertising campaign. Clients send us a brief with what individual scenes they need. We asked them to give us taglines and creative files. A full ad set has between 5-7 sizes depending on which devices the client wants to advertise on, and can have between 1 and 5 animated scenes.
A client sent me a brief with ads they had previously had made to use as a creative template. Each size of ad was attached as a URL file to a Dropbox folder. Each folder had 2 PSD files inside. Each PSD was one scene of one ad size. Instead of, you know, one Dropbox folder with all the files inside. Also, why did they make each ad scene as a separate PSD… instead of, you know, layer groups inside one PSD? Or better yet, one PSD with artboards of all sizes.
Client: Use different types and pictures. Do not use Brain Hearing shots.
All the files were labeled “BrainHearing100 … BrainHearing200” and so on.
I have no idea what they want. I’m not sure they know what they want
Can you make it more font-like?Can you make it more font-like?
Client: This isn’t exactly what we were expecting to see.
Me: Sorry to hear that. If you can give us some specific brand or messaging challenges that we haven’t solved properly, we’ll be happy to address them with some new solutions.
Client: It looks like you designed it in Microsoft Word
I didn’t. It didn’t.
Client: Let us regroup and we’ll get you consolidated feedback.
Later that day they sent back a PowerPoint document with hacked up screenshots of our presentation deck, with very prescriptive (and horrible) suggestions on how to redesign the site.
I hate that they suggested I used Word but thought PowerPoint was a perfectly acceptable tool to use.
A client contacts me for a book cover design, lets me know the details and at the end of the brief he mentions:
Client: The author of my book cover is very beautiful, she looks like this: [link to a photo]
Me: Ok, I suppose you want to use her picture on the front cover, or somewhere smaller on the back bio?
Client: NO we don’t want a picture of her. That is NOT her real picture. I am just trying to show you what she looks like.
Me: Uhhh… okay. Well, moving on, can you please attach 2-3 examples of book cover styles you/she think are fit for this?
Client: I don’t have examples of book cover that would fit. We want you to do something creative not to limit the imagination.
Between me not knowing what they were on about with the “author photo” and them not knowing what they want, I think I’m gonna pass.