I know we said we wanted to appeal to ethnic audiences with this, but there’s an awful lot of latinos and blacks being shown off. We don’t want to scare anyone. One or two says diversity. Any more says street gang.
Why are there two African-Americans in this brochure? I think one should be plenty. There’s no need to overdo diversity.
I’m working on a brochure for a social program that helps at-risk children of all ages.
Client: Attached are a few photos for the brochure. We’d like to reflect diversity in age, race, and gender as much as possible, so I’ve sent you more photos than you need, so you can choose accordingly. It would be great for each row of pictures to have a mix of ages/races to whatever degree possible.
Attached to the email are eight images. Every picture is of the same African-American 18-year old boy in a graduation cap and gown.
The face on the stamp needs to be neither black nor white. It should be a mix. To convey racial equality. To be a gentleman you don’t have to be white or black. Just swagged.
Racial rights supporter and inventor of the word “swagged”
Better if it’s a white man anyway. But when is it not.
Client response when the colour correction on another (not white) model’s version of an ad didn’t come out right.
Client: So, are you (whispers) Native American?
Client: Wow, what percentage?
Client: Wow. So does that mean both of your parents were (whispers) natives? Wow. What tribe?
Client: Hmm, I’ve never heard of them. Is that like Cherokee or Muckleshoot?
Me: Navajo, as in the code-talkers of World War II. Ever heard of them?
Client: No. Weird. I’m really interested in this because I do Native American things too. Everyone just thinks I’m stoned.
The client then stood up and walked away.
This was my first meeting with her. We never even got to discuss the project.
I was working as a producer for a client who brought in a pool of actors they wanted to use in an upcoming production.
Me: I noticed you have some Asian talent in your headshots you sent us. Do you know what ethnicity they are?
Client: I think this one is Japanese, this one - I think - is Cambodian, and this girl may be Korean.
Me: Do any of them speak their native language?
Client: I think they all speak a little Asian, yeah.
I aint’ paying that, I can get Pakis to do it.
I was asked to design some branding for a gambling lounge.
Client: We want it to have a strong Asian theme. Gold and dark red gradients. Dragons. I’s going to be called the Dragon Lounge.
Me: Here is your identity and poster, let me know what your thoughts are and if there’s anything else I can do.
Client: It’s a bit oriental, don’t you think?
I created a brochure for an organization that offered a senior-based service. At the top of the brochure was a group photo of seniors with two Caucasian couples, an African-American couple, and an Asian couple.
Client: I think it looks good, but you can take out the picture at the top? We don’t help people like that. Can you find a picture with just some normal people in it?
I didn’t ask after which people they didn’t consider normal, preferring ignorance and a payday to the borderline hate crime. But when they rejected the ethnically-ambiguous photo I replaced it with, calling it “confusing,” the truth became unavoidable.