I was brought in to create a website for a small company, after being referred by a graphic designer friend of mine.
The owner of the business explained that he wanted the website to be just like the brochure that my friend had just designed, with a soft and gentle appearance, very calm and subdued.
After producing the site, we met at their office to go over any last-minute snagging. His daughter, who worked with him, was now present for the first time. She seemed exasperated.
Client's daughter: This is no good. It's just like the brochure, too calm and subdued – it needs to have much more excitement and pizazz, we want the site to pop!
Me: You just described, word for word, the brief I was given.
Client's daughter: Well the brief was wrong. Change it.