I used to work for a well known photography studio as a photographer. We were always swamped between October and May, so we called frequently to confirm and remind people of their appointments. The day before Easter I called one client to confirm. No answer, so I left a message. On the day of the appointment, I called in the morning about four hours before the appointment time; again no answer, so I left a another message informing them that if they did not show they would lose their appointment.
Six hours later as I am closing up, the client arrives, with about 10 people total, demanding that they have their appointment.
Me: I’m sorry but you’ve missed your appointment. I called to confirm and you didn’t answer or return my messages to say you would be running late.
Client: We were waiting for family who had to fly in. They are on their way now. This is very unprofessional of you! You should have known we would be late because we didn’t answer.