This needs more design. It doesn’t have enough. Add more design.
Editor’s Note: This story was submitted without any sort of context, which sort of makes it better. Let me know in the comments why you think a banana’s scent is being discussed.
The following story deals with one of my regular editing clients. He often requires a bit of patience.
Me: I don’t understand what this section of the wording means.
Client: What it says there.
Me: I see what it says, but I don’t understand what you mean.
Client: Look, what should I put there?
Me: Well, I can’t tell you what to put there until I know what you’re trying to say
Client: It’s a description of the smell of a banana. Can’t you just tell me what should I put there?
Me: But your description is “A banana has a smell like a strong scent of the smell.”
Client: I don’t see the problem. Is there something wrong with the grammar?
Client: The screenshot with the Alphabetical, Search, and About menu - I like those -
Client: Sort of.
Client: I know they could look much better.
Me: How so?
Client: By doing them better.
Me: But what are you looking for?
Client: I’m looking for a significant improvement.
This PowerPoint presentation needs to be less ‘PowerPointy.’
When asked to clarify what that meant, the he said that, as a designer, I should already know what that means.
Client: I want you to create something similar, but different.
Me: Do you know what you would like to keep the same?
Client: The good parts.
Me: Which are…?
Client: I would think it obvious.
Me: Er, okay. Well, can you tell me what you don’t like?
Client: No, I want to be constructive with my criticism.
Me: And what’s your criticism, exactly?
Client: It should be the same, but different.
Me: I’m not sure that’s a criticism.
Client: Are you criticizing my criticism?
I’m not 100% on what I’m confirming to go live, but go ahead and push it live.
Client: I need an ad created for a magazine spread we’re doing.
Me: Okay, what size ad do you need?
Client: Full page.
Me: I meant dimensions.
Client: Um, just make it full page and they can crop it if they need to.
Me: We’ll come back to that. What do want the ad to say?
Client: No idea.
Me: Do you have any direction for me?
Client: Make it kickass.
Me: And what size is this image supposed to be?
Can you make it look more viral-ish?